There for you.
Where do we start? -
This was a completely new brand. There was no name, no websites registered. The only thing that was known about what the company wanted to build was the demographic - younger professionals who need a little extra help as and when they require it.
First of all, we brainstormed names, logos, icons, taglines - all the while trying to find a URL that was available to compliment the brand.
After a few weeks of various back and forth we settled on 'Appily'. It sounded friendly and brings about connotations of having something in your pocket whenever you need it -the sole intention of the brand.
Our objective -
Create a friendly experience for a credit line customers that is transparent & fair, that works with a their needs, not against them.
Keeping an eye on your borrowing -
Helping customers to make the most of their money and to borrow sensibly was the main aim of the brand. Providing them a powerful dashboard where they could see their spending, tailor their repayments for what they've borrowed, or additionally ask for more time in repaying should they need it are just a few features designed for in this initial MVP.